Circle track racing has been a major part of my life. I started stock car racing in 1972 at age 19 at my local track, Santa Maria Speedway. At the time, I was working for PG&E, and that steady paycheck funded my racing habit.

By 1976, I was running 28 weeks straight chasing the Santa Maria Speedway stock car championship. I came up short at the end of the season, but during the off‑season I kept driving for other teams and even had plans to run in the NASCAR Winston West Series.

I wanted my own team, but I also knew I needed to make more money than a lineman’s wage. A friend of mine was a developer, and I told him I wanted to start building houses—because builders seemed to do better than linemen. Long story short, I became a builder and discovered something important: I didn’t have the passion to drive anymore, but I absolutely had the passion to build.Fast‑forward to 2023. My construction company sponsored a local sprint car team owned by a racer I’d known back in my driving days. They had started an energy drink brand but hadn’t been able to do much with it, and it had been sitting idle for a couple of years. They asked if I wanted to take a shot at it, and I jumped at the opportunity.

At 71 years old, I had never even tasted an energy drink before and knew nothing about the market. Then I cracked open a Quick Change for the first time—and that’s where the next chapter began. I enjoyed the taste of Quick Change Liquid Energy and felt a clean, steady boost from it. When I compared it to leading energy drink brands, I found that while some offered a stronger initial kick, they didn’t taste as good and came with a noticeable crash afterward.

To validate what I was experiencing, I purchased both the regular and sugar‑free versions (20 Pallets) and had people sample them. The feedback was overwhelmingly positive. People liked the flavor, appreciated that they didn’t feel jittery, and especially noted the absence of a crash. The only consistent suggestion was that some individuals wanted a stronger boost and didn’t mind a bit of jitteriness. At the time, most energy drinks contained 250–300 mg of caffeine, while Quick Change Liquid Energy has 116 mg, delivering a smoother, more controlled lift with no crash or jitters. 

Thank you,

Mike Mitchell